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Analytics12 Nov 2026· 2 min read
24 Floodlight tags in Magento without changing a line of code
I implemented 24 Floodlight tags through Google Tag Manager without changing Magento code.
The implementation lived in Google Tag Manager, with triggers and tags tied to conversion events. Measurement did not depend on a Magento release.
The important work was defining, naming and validating every event clearly.
By Roni Clei Santos
Senior Full-Stack · Adobe Certified Expert
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